Ads and logos are all around us: in commercials, online, on clothes, billboards, cars, and everywhere in between. In fact, many of us could recognize a company’s logo before we could even tell you what the company does or makes.

Even though we’re all so familiar with famous logos, it still might surprise you to learn that many of the logos we’ve known for years contain secret messages and images that hint at the company’s history or mission.

Did you know that businesses like BMW and Hershey’s or sports teams like the Falcons have hidden messages in their logos?

Source: Toblerone